Without clients, you don’t have a business. With the wrong clients, you won’t have a business for long!

Many businesses struggle because they:

  • do not have a consistent process for attracting and acquiring enough of the right kind of clients
  • spread themselves too thin and are unable to effectively serve those clients that could propel their businesses forward.

The symptoms of these fundamental problems are:

  • inability to articulate a differentiated value proposition
  • decreasing profit margins
  • the loss of significant customers
  • lack of year-over-year growth within key accounts
  • the loss of key sales people who can detect the company’s decline.

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