Without clients, you don’t have a business. With the wrong clients, you won’t have a business for long!
Many businesses struggle because they:
- do not have a consistent process for attracting and acquiring enough of the right kind of clients
- spread themselves too thin and are unable to effectively serve those clients that could propel their businesses forward.
The symptoms of these fundamental problems are:
- inability to articulate a differentiated value proposition
- decreasing profit margins
- the loss of significant customers
- lack of year-over-year growth within key accounts
- the loss of key sales people who can detect the company’s decline.