The High Stakes Customer Podcast is built for leaders responsible for winning, keeping, and growing strategic accounts.
This is not a podcast about generic selling. It is a program for strategic account professionals, sales leaders, and commercial teams who work where the stakes are high, the relationships are complex, and misalignment is costly.
Hosted by Adrian Davis, Founder of Whetstone and creator of the High Stakes Alignment System, this podcast explores the principles, practices, and conversations that help organizations strengthen customer alignment, improve execution, and grow with greater discipline.
Each episode is designed to sharpen how leaders think about their most important customer relationships.
Some programs focus directly on the High Stakes Customer engagement model. Others feature guests whose work reinforces the mindset, discipline, leadership, and behaviors required to succeed in high stakes environments.
This is the kind of program strategic account professionals should be listening to on Sunday night before they go win the week.
LISTEN ON
The High Stakes Customer Podcast helps listeners think more clearly about what it takes to lead important relationships well. The program is grounded in Whetstone’s approach to customer alignment and is designed to help professionals:
- strengthen executive level customer conversations
- build disciplined habits across complex accounts
- improve internal alignment across teams
- support customer champions more effectively
- lead with empathy, insight, and commercial clarity
- create the conditions for long term profitable growth
Why Listen
Listeners can expect a mix of solo episodes and guest conversations that connect directly to the realities of strategic account leadership.
Topics include:
- laying the foundation for high stakes customer
engagement - making the customer the hero
- leading with empathy and insight
- building disciplined habits
- measuring what matters
- coaching for transformation
- championing alignment from the top
Guest episodes are selected with intention. Each guest brings a perspective that supports the broader High Stakes Customer model and helps listeners apply it with greater precision in the field.
What You'll Hear
Who This Podcast Is For
The High Stakes Customer Podcast is for strategic account managers, enterprise sellers, customer leaders, senior executives, and cross functional teams who understand that important customer relationships require more than effort. They require alignment.
If your week depends on trust, readiness, insight, and execution, this program is for you.
About Adrian Davis
Adrian Davis is the Founder of Whetstone, President and CEO, and creator of the High Stakes Alignment System. With more than 30 years of experience advising global brands, Adrian helps organizations win, keep, and grow key accounts by strengthening alignment across customers, teams, and execution.
He is the author of Heroes, Villains and the Thrill of Professional Selling and Human to Human to Human Selling, and a trusted voice on how organizations create durable growth when the stakes are high.
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