We All Want To Be Heroes
We All Want to Be Heroes Your brain is a storyteller. So is mine. The reason is the brain’s primary objective is to keep us alive. In order to do …
key account management
Winning in the Pit – Keynote
This virtual keynote presentation was tailored for the sales community in the Transportation and Electronics business group at 3M. Adrian’s session combined seamless tech and fresh content on what salespeople …
SAMA Academy Virtual
This course imparts participants with the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. …
SAMA Academy Virtual
This course imparts participants with the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. …
Action is a Function of Belief!
How your sales team performs now and how your customers perform now is a function of what they believe. One of the most important things you can do right now …
Finishing Strong!
As 2019 comes to a close, many sales managers find themselves under pressure to hit their annual targets. That pressure usually cascades down to sales reps, and ultimately, to prospects …
6 Attributes of a Successful Key Account Manager
Decades ago, psychotherapist Thom Hartmann proposed two mental models that described how people go about their work. The hunter mindset, based on nomadic societies, suffered from a short attention span …
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What Makes an Account Strategic?
Do you wish your sales people spent more time with your more important accounts? Most sales leaders are realizing that time invested in certain accounts yields far better returns than …
Turning Customers into Advocates
It’s one thing to move an opportunity to a close, a nice win. But to build a truly sustainable business (and isn’t that what it’s all about these days?), you …
Winner Takes All!
An emerging purchasing trend, which is as troubling as it is exciting, is the effort by large companies to reduce the number of their suppliers. These organizations have specialists who …