Rally Around Your Clients’ Goals!
As a sales professional, it’s easy to get caught up in the hustle and bustle of meeting quotas and closing deals. But as we enter the new year, it’s important …
customer relationships
Coronavirus and the Sales Professional
Every sales professional is being impacted in some way by the global pandemic of the Coronavirus. The full extent of its impact on the global economy will not be understood …
Stop Over-Servicing Your Customers!
Think of your best customers. You enjoy working with them and they enjoy working with you. Now ask yourself – are you over-servicing them? Over-servicing is a condition that afflicts …
Accelerating Trust
No doubt you’ve heard that trust is required in today’s business relationships. Few people, however, can actually define what trust is. Mistakenly, many salespeople with strong values automatically assume that …
Make Your CRM Implementation as Successful as Possible!
When you invest money in a CRM, it’s important to make sure it fits in well with your business and customers so that your investment pays off. It’s easy to …
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Not All Customers Are Created Equal
It is generally accepted in the business world that it costs 5x as much to get a new customer as it does to retain an existing customer. While this may …