Privacy Policy
Who we are
Effective Date: February 12 2026
Comments
Whetstone Inc. (“Whetstone,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at whetstoneinc.ca (the “Website”).
By using this Website, you consent to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
Information You Provide Voluntarily
You may provide personal information when you:
- fill out a contact form
- request information or services
- sign up for newsletters or updates
- download content or resources
- communicate with us by email
This information may include:
- name
- email address
- phone number
- company name
- job title
- any information you choose to include in your message
Information Collected Automatically
When you visit our Website, we may automatically collect limited technical information, including:
- IP address
- browser type and device information
- pages viewed and time spent on the Website
- referring website or link
- general location information (city/region level)
2. How We Use Your Information
We may use the information we collect to:
- respond to inquiries and requests
- provide consulting services or information about our offerings
- send newsletters, marketing communications, or updates (where permitted)
- improve Website performance and user experience
- monitor and protect the security of our Website
- comply with legal and regulatory requirements
3. Cookies and Analytics
Our Website may use cookies and similar tracking technologies to improve your experience and understand how the Website is used.
Cookies may be used to:
- analyze website traffic and usage patterns
- improve site functionality and performance
- measure marketing effectiveness
You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Some parts of the Website may not function properly if cookies are disabled.
We may use third-party analytics tools such as Google Analytics to help us understand how visitors use the Website. These tools may collect information such as IP address and browsing activity.
4. How We Share Your Information
We do not sell your personal information.
We may share personal information only in the following circumstances:
- with trusted service providers who help operate our Website or deliver services (such as email or website hosting providers)
- if required by law, regulation, or legal process
- to protect the rights, safety, or property of Whetstone, our clients, or others
5. Data Storage and Security
We take reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or disclosure.
However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
6. Retention of Information
We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law.
7. Your Choices and Rights
You may:
- request access to the personal information we have about you
- request corrections to inaccurate information
- withdraw consent where applicable
- request deletion of your information, subject to legal and business requirements
- unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails
To make a request, please contact us using the information below.
8. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any external sites you visit.
9. Children’s Privacy
This Website is intended for a professional audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact:
Whetstone Inc.
Email: info@whetstoneinc.ca
Website: whetstoneinc.ca
