December 2019
Value Selling Mastery – Calgary, ON
Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…
Find out more »Value Selling Mastery – London, ON
Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…
Find out more »January 2020
Strategic Account Management Workshop – Toronto, ON
This 2-day course enables the participant to absorb the full scope of the work of a strategic account manager, and the progression of engagement both internally and with the customer. Candidates will work with case examples to understand job workflow and the specific competencies needed to perform each area of objectives, including: Co-Discovery, Fit and Planning; Co-creation, Monetization and Negotiation; and, Value Tracking and Delivery.
Find out more »Sales Conference – Vancouver, BC
Adrian will deliver a 3-hour kick off workshop with an emphasis on using a storytelling framework in sales conversations and customer selection criteria.
Find out more »Annual Sales Conference – Las Vegas, NV
Adrian will deliver a tailored keynote and interactive workshop on strategic account management.
Find out more »Executive Session – Chicago, IL
This course enables the participant to absorb the full scope of the work of a strategic account manager, and the progression of engagement both internally and with the customer.
Find out more »Value Selling Mastery – Vancouver, BC
Adrian will deliver an interactive workshop with the following focus: 1) Developing and crafting Account Plans 2) Strategic Account Management
Find out more »February 2020
Value Selling Mastery – Hamilton, ON
Adrian will deliver an interactive workshop with a focus on developing storytelling and proposal writing skills.
Find out more »CORE 0 – SAM playbook – Fort Lauderdale, FL
This 2-day course enables the participant to absorb the full scope of the work of a strategic account manager, and the progression of engagement both internally and with the customer. Candidates will work with case examples to understand job workflow and the specific competencies needed to perform each area of objectives, including: Co-Discovery, Fit and Planning; Co-creation, Monetization and Negotiation; and, Value Tracking and Delivery.
Find out more »Sales Training Workshop – Houston, TX
As a result of engaging Adrian for this 3-day interactive workshop, this global company will have a clear go-to-market strategy that will be consistent across their direct sales team and their channel partners.
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