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February 2021

SAMA Academy Virtual

February 1 @ 8:00 am - February 4 @ 1:00 pm

This workshop imparts frameworks and examples that demonstrate an end-to-end customer value co-creation engagement. It’s based on SAMA’s 7-step process that has been successfully used by thousands of strategic account managers.

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Sales Training – Virtual

February 8 @ 11:00 am - February 10 @ 3:00 pm

This Fortune 500 company is a leader in providing technology solutions to automate their production processes and product life cycle management. The Senior VP will bring the sales teams together in the fall in order to shift the mindset of his sales team and equip them with the communication skills to excite prospects with the potential outcomes they are capable of achieving by partnering with this company.

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Sales Training – Virtual

February 24 @ 8:00 am - 5:00 pm

This course enables the participant to absorb the full scope of the work of the salesperson, and the progression of engagement both internally and with the customer.

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Value Selling Mastery – Vancouver, BC

February 25 @ 8:00 am - 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

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March 2021

Sales Training – Virtual

March 4 @ 8:00 am - 5:00 pm

This course enables the participant to absorb the full scope of the work of the salesperson, and the progression of engagement both internally and with the customer.

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Sales Conference – Asia (Virtual)

March 8 @ 8:00 am - March 10 @ 12:00 pm

Adrian will facilitate this company's annual sales conference.

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Value Selling Mastery – Montreal, QC

March 18 @ 8:00 am - 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

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Value Selling Mastery – Montreal, QC

March 24 @ 8:00 am - 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

Find out more »

April 2021

SAMA Academy Virtual

April 6 @ 9:00 am - April 9 @ 1:00 pm

This course imparts participants with the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. Participants will work with real-life case studies to better understand the progression of a typical customer engagement and the requisite skills and competencies: Customer co-discovery, fit and planning; value co-creation, monetization and negotiation; and value-tracking and delivery. This course uniquely combines technology and the proven SAMA playbook to accelerate learning…

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Value Selling Mastery – Calgary, AB

April 20 @ 8:00 am - 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

Find out more »
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