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April 2021

The Hero’s Journey for Sales Training Program – Vancouver, BC

April 16 @ 12:00 pm - 2:00 pm

In The Hero’s Journey for Sales Training Program, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive power of storytelling in sales. It has been described as the most advanced sales training program, packaged in the simplest language, for immediate action.

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Sales Training – Virtual

April 19 @ 8:00 am - April 22 @ 12:00 pm

This session will focus on training account managers to be more adept at effectively segmenting customers to apply the appropriate level of attention, and avoid the trap of over-servicing transactional accounts and under-servicing transformational accounts. This session will also train account managers to build important stakeholder relationships.

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Value Selling Mastery – Calgary, AB

April 20 @ 8:00 am - 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

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Value Selling Mastery – Waterloo, ON

April 29 @ 8:00 am - 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

Find out more »

May 2021

Sales Training – Virtual

May 3 @ 8:00 am - May 6 @ 12:00 pm

This workshop imparts frameworks and examples that demonstrate an end-to-end customer value co-creation engagement. It’s based on SAMA’s 7-step process that has been successfully used by thousands of strategic account managers.

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The Hero’s Journey for Sales Training Program – Toronto, ON

May 11 @ 8:00 am - May 12 @ 12:00 pm

In The Hero’s Journey for Sales Training Program, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive power of storytelling in sales. It has been described as the most advanced sales training program, packaged in the simplest language, for immediate action.

Find out more »

The Hero’s Journey for Sales Training Program – Calgary, AB

May 13 @ 8:00 am - 12:00 pm

In The Hero’s Journey for Sales Training Program, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive power of storytelling in sales. It has been described as the most advanced sales training program, packaged in the simplest language, for immediate action.

Find out more »

June 2021

Value Selling Mastery – Vancouver, BC

June 17 @ 8:00 am - June 18 @ 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

Find out more »

July 2021

Value Selling Mastery – Minneapolis, MN

July 12 @ 8:00 am - July 13 @ 12:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

Find out more »

SAMA Academy – In Person

July 19 @ 8:00 am - July 20 @ 5:00 pm

This two-day course imparts participants with the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. Participants will work with real-life case studies to better understand the progression of a typical customer engagement and the requisite skills and competencies: Customer co-discovery, fit and planning; value co-creation, monetization and negotiation; and value-tracking and delivery. This course uniquely combines technology and the proven SAMA playbook to accelerate…

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