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January 2020

Executive Session – Chicago, IL

January 21 @ 8:00 am - 5:00 pm

This course enables the participant to absorb the full scope of the work of a strategic account manager, and the progression of engagement both internally and with the customer.

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Value Selling Mastery – Vancouver, BC

January 24 @ 8:00 am - 5:00 pm

Adrian will deliver an interactive workshop with the following focus: 1) Developing and crafting Account Plans 2) Strategic Account Management  

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February 2020

Value Selling Mastery – Hamilton, ON

February 3 @ 8:00 am - 12:00 pm

Adrian will deliver an interactive workshop with a focus on developing storytelling and proposal writing skills.

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CORE 0 – SAM playbook – Fort Lauderdale, FL

February 11 @ 8:00 am - February 13 @ 5:00 pm

This 2-day course enables the participant to absorb the full scope of the work of a strategic account manager, and the progression of engagement both internally and with the customer. Candidates will work with case examples to understand job workflow and the specific competencies needed to perform each area of objectives, including: Co-Discovery, Fit and Planning; Co-creation, Monetization and Negotiation; and, Value Tracking and Delivery.

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March 2020

Value Selling Mastery – Ottawa, ON

March 24 @ 8:00 am - March 26 @ 5:00 pm

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

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May 2020

Value Selling Mastery – Fredericton, NB

May 12 - May 14

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

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June 2020

Value Selling Mastery – Halifax, NS

June 9 - June 11

Most business owners treat their customers as if they are all the same. This results in the business stretching itself too thin to try to please everyone and often disappointing everyone. In Part 1 of this highly interactive workshop, Adrian provides a practical tool that enables business owners to discover how to quickly decide which customers to invest in and which customers to treat transactionally. In Part 2, Adrian takes participants through an interactive journey that shows, firsthand, the persuasive…

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