It’s amazing: No matter how drastically the world of B2B transforms, the #1 challenge SAMA members encounter remains the same. Aligning the internal organization around co-developing and delivering value to a small number of critical customers continues to vex even the most progressive, customer-centric organizations. That is why we have designed SAMA’s 2019 conferences around this perpetual challenge: “The state of precision: Aligning with your strategic customers for extraordinary results.”

Your company is disproportionately dependent on a very small number of critical customers, whose business drives an enormous proportion of your revenue and profit. The only way to be successful is to optimize the business you do with these customers, and the only way to do THIS is to achieve peak alignment with, to and for these customers.