Adrian will facilitate two workshops at this Premier event:

The Hero’s Journey for Healthcare Suppliers

This interactive workshop is designed for National Account Executives. Despite significant investments in product and solution development, healthcare suppliers often find their value overlooked, with HCPs focusing on price. Discover how to leverage the timeless archetype of The Hero’s Journey to reposition your value proposition. This session will equip you with innovative strategies to captivate C-Suite executives, setting your solutions apart and making the competition irrelevant. Engage in dynamic discussions and hands-on activities that will transform your approach to communicating your value.

Navigating Healthcare’s Tectonic Shifts

The healthcare industry is in the midst of unprecedented change. Emerging technologies, new market entrants, and evolving business models are reshaping the landscape. This engaging workshop invites you to explore how to navigate these tectonic shifts and uncover new opportunities by unlocking your creative thinking style and applying it to the innovation process. Enhance your creative thinking skills in a highly interactive environment designed for National Account Executives. Learn to optimize your cross-functional team’s contributions to healthcare solutions, stay ahead of the curve and build a more cohesive team when crafting innovative solutions. Through collaborative exercises and strategic discussions, you’ll leave with actionable insights to drive your organization forward in this dynamic industry.