Whetstone's Collaborative Edge^TM workshop will give you clear insight into your customers' biggest fears, most pressing needs and top priorities. Herein lays the opportunity for you to truly innovate and create unprecedented value.

Collaborative Edge^TM not only helps your customers find solutions to their biggest problems, it also helps you to assess and develop your organization's capacity for innovation. By understanding that creating real value is a function of customer insight (outside-in) and not your company's products or services (inside-out), you will unlock your people's intelligence and creativity. You will start to form a special relationship with your customers that none of your competitors will share. You will gain a deeper level of trust and appreciation, and open up a whole new stream of proprietary knowledge that will form the basis of your company's future value.

How it works
A two-day, intensive workshop in which we invite your best customers to spend time at your site to investigate and uncover solutions to their most pressing challenges, questions and concerns. This is a powerful step in transforming your organization from a "product-centric" company into a "customer-centric" organization. Gaining invaluable insight into the inner workings of your customersâ world will deepen your relationship with them, creating a much closer bond.

• First, after intense, collaborative discussion, we select the top three challenges your customer(s) would like to find solutions for;
• Next, we collectively brainstorm to generate several ideas on how to best solve these challenges, before short-listing the most promising ones to be evaluated and explored further.
• This results in both you and your customer gaining deep insights into their key challenges. But your customer also leaves armed with a detailed action plan on how to successfully implement the changes needed to grow their business.

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