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| November 11, 2005 |
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| November 2005 - The Edge |
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| Are you a vendor or a strategic ally? There are several attributes of a relationship that one can evaluate to determine the level of relationship |
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| ... read more |
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| October 7, 2005 |
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| October 2005 Web Letter |
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| One of the big frustrations in sales management is getting accurate forecasts from sales people. An interesting dynamic exists when it’s time to forecast. It’s called |
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| June 13, 2005 |
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| June 2005 - The Edge |
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| Many businesses make the mistake of trying to make 'the big sale' all the time. But just like in golf, that's usually a long shot. To your future clients and customers, the big sale sounds like a lot of money and a lot of risk. |
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| February 9, 2005 |
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| February 2005 - The Edge |
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| When selling complex solutions, don’t make the mistake of selling too much too soon. Learn to balance richness (the depth of your offering) with reach (how many people you tell about your offering). So many solution providers are so enamoured with what they can do, they push their prospects to understand every nuance of their capabilities. This is ineffective for several reasons. |
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| October 21, 2004 |
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| October/November - The Edge |
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| It doesn’t matter how great a company’s products or services are if they cannot sell them. Sales is the lifeblood and oxygen of every organization. Sales is what breathes life into any organization. |
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| July 1, 2004 |
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| June/July 2004 - The Edge |
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There are two forces that act together to conspire against all salespeople. Their combined force can shipwreck your career.
The first is what I call |
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| May 3, 2004 |
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| May 2004 - The Edge |
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Strategic Selling
Before top executives believe that you can help them, they have to believe that you really understand the challenges they are facing. These challenges are typically strategic in nature. It is therefore critical that today’s effective salesperson has an understanding of corporate strategy. |
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| February 2, 2004 |
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| February 2004 - The Edge |
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Sales Tactics
Sales organizations spend significant amounts of money educating their sales people on how to present their products and services. Most organizations have beautiful Powerpoint presentations and proposal templates. Yet, our prospects have Powerpoint fatigue and have little appetite for our proposals. We would be far better off |
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