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Newsletter Archive
February 6, 2006
February 2006 Issue

To understand how trust is developed, one must understand how beliefs are formed. Trust is a matter of belief. We trust someone because of what we believe to be true about them. Many scientists and neurologists are now trying to uncover how beliefs are formed. What is understood so far is

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November 11, 2005
November 2005 - The Edge
Are you a vendor or a strategic ally? There are several attributes of a relationship that one can evaluate to determine the level of relationship
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October 7, 2005
October 2005 Web Letter
One of the big frustrations in sales management is getting accurate forecasts from sales people. An interesting dynamic exists when it’s time to forecast. It’s called
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August 5, 2005
August 2005 - The Edge
The best way to bring fresh ideas to any product, service or problem is to
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June 13, 2005
June 2005 - The Edge
Many businesses make the mistake of trying to make 'the big sale' all the time. But just like in golf, that's usually a long shot. To your future clients and customers, the big sale sounds like a lot of money and a lot of risk.
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February 9, 2005
February 2005 - The Edge
When selling complex solutions, don’t make the mistake of selling too much too soon.  Learn to balance richness (the depth of your offering) with reach (how many people you tell about your offering). So many solution providers are so enamoured with what they can do, they push their prospects to understand every nuance of their capabilities. This is ineffective for several reasons.
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January 5, 2005
January 2005 - The Edge

What is one of the biggest mistakes even the most experienced sales reps make?  Does this scenario sound familiar?  You’ve been working on a major sale for months.  All indications point to a successful outcome. Then, suddenly, the unexpected happens.

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December 10, 2004
December 2004 - The Edge
Most sales reps underestimate the power of rapport.  What is rapport?
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October 21, 2004
October/November - The Edge
It doesn’t matter how great a company’s products or  services are if they cannot sell them.  Sales is the lifeblood and oxygen of every organization.  Sales is what breathes life into any organization.
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September 6, 2004
September 2004 - The Edge

Every sales rep eventually encounters the sales rep’s nemesis: the control freak.  Either you encounter this person as a  gatekeeper when you are trying to penetrate the account, or you find yourself chained to them once you’ve entered the account. 
Here are three tips to help you work with “control freaks”.

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August 3, 2004
August 2004 - The Edge

“He’s such a good salesman, he could sell ice to Eskimos.”  How many times have you heard this or a similar statement when speaking of sales talent?  Even once is too much. 

Would anyone say this about you?

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July 1, 2004
June/July 2004 - The Edge
There are two forces that act together to conspire against all salespeople.  Their combined force can shipwreck your career. 
The first is what I call
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May 3, 2004
May 2004 - The Edge
Strategic Selling
Before top executives believe that you can help them, they have to believe that you really understand the challenges they are facing.  These challenges are typically strategic in nature. It is therefore critical that today’s effective salesperson has an understanding of corporate strategy. 
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April 2, 2004
April 2004 - The Edge

As a sales professional, you demonstrate your understanding of a client’s situation through the use of metrics.  Like the doctor who checks body weight, body fat, temperature, cholesterol limit, etc. before intervening and then measures his intervention by reviewing these same metrics several months later, you should do the same.  What operational metrics...

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March 1, 2004
March 2004 - The Edge

What is the one glaring flaw that most salespeople have? It’s their inability to formulate strategy.  In fact, most salespeople have no idea of how to develop an

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February 2, 2004
February 2004 - The Edge
Sales Tactics
Sales organizations spend significant amounts of money educating their sales people on how to present their products and services.  Most organizations have beautiful Powerpoint presentations and proposal templates.  Yet, our prospects have Powerpoint fatigue and have little appetite for our proposals.  We would be far better off
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January 5, 2004
January 2004 - The Edge

Meetings are the substance of complex, business-to-business selling.  As more and more transactions take place via the internet, the question of the value of salespeople is constantly revisited.  Demonstrate your undeniable value by consistently harnessing the power of meetings.  The most important part of a meeting is not what happens in the meeting, but what happens before. 

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December 1, 2003
December 2003 - The Edge
Present with Precision

One of the biggest and most frequent mistakes salespeople make is presenting their solutions too soon. This leads to a second problem: they present far too...

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October 30, 2003
November 2003 - The Edge
CEO Fires Entire Sales Staff—And Sales Increase!

The CEO made this remarkable statement at an information technology roundtable discussion I participated in last month.  In his opinion, sales people made his customers uncomfortable, and the service people were the people who really understood how to apply the company’s services. 

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