CRM

Technological sophistication alone does not create momentum. The primary variable is not technology itself but rather the application of carefully selected technologies linked to a clear and consistent concept. When used correctly, technology acts as a fantastic accelerator that can greatly increase efficiency and lower costs. But you cannot make good use of technology until you understand which ones are relevant to your core business.

That’s where Whetstone comes in. We have a long history with CRM. Our founder was one of the original pioneers in bringing CRM technologies to Canada in the 1990s.

Systems Integration

Our systems integration services bridge the gap between manual process documentation and customized web-based software solutions that are tailored to the unique operations of your business. Rather than try and force you to fit certain technological applications, we first look at each functional area to be streamlined by documenting your current processes. We then determine how best to streamline those  processes so that the required changes are embraced rather than resisted.

Customer Processes

We then study your customers’ processes to ensure the systems you implement are fully optimized to add value to their business. This effectively deepens your relationships with these customers, thereby increasing the  cost of switching to a competitor and elevating your company’s status to that of strategic ally. We adapt software solutions to fit the way your people work, but not before clarifying and then optimizing your current processes to ensure you implement the best systems and choose the right technologies for your business.

This approach results in a much quicker and widespread adoption of the software. We also ensure that your platform has the flexibility to adapt quickly and easily to your changing business environment. Every organization is unique, but combining your own processes and procedures with fundamental sales principles will allow you to fully leverage your company’s unique value.

Technology as Enabler

A big mistake many companies make is in believing that Customer Relationship Management (CRM) is a piece of software that you can just plug in and walk away. We believe that’s like going out and buying an expensive set of pots and pans and some exotic ingredients, putting them on your counter, and then coming back and expecting a gourmet meal to be prepared. Technology is simply an enabler. You have to do something to make the technology deliver on its promise.

And that takes a strategic approach using ingredients like imagination, education, energy, and teamwork. We believe you should only implement technology if it adds value to your customers’ experience and not simply for your own convenience.  Everyone in the organization has to be involved in creating value for customers, not just sales and marketing. Those in your company that do not touch end customers directly, must treat those who do as hte company’s internal customers. It only makes sense that if you do a better job of managing all of these relationships, you’ll do a better job of delivering value to your customers.

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