The Whetstone WayTM is as much about a movement or way of thinking as it is a business. We engage the hearts and minds of our employees, partners and clients and are passionate about helping you realize and unlock your unique value. We firmly believe that a customer is worth much more than a sale, and that when we make the effort to create real value for you, superior results will inevitably follow.
Premium customer relationships and experiences are at the forefront of our business philosophy. This means ensuring that everything we do provides value to you. It means operating from a “give” rather than a “get” perspective. It means perceiving the world through your eyes in addition to our own. It means creating strategic alliances that will propel you away from the status quo and towards renewable cycles of innovation and increased profitability.
The Name
Whetstone • noun: a fine-grained stone used for sharpening cutting tools.
A stone used in conjunction with water to sharpen tools encompasses the very essence of the Whetstone brand. The stone symbolizes timeless principles and core ideologies, upon which great businesses are built. Water symbolizes knowledge and insight, which are constantly flowing and being replenished. A dry stone will damage the edge of a tool, whereas a wet stone reduces friction, resulting in a sharper blade that remains intact. Our company name is a metaphor for the sharpening of your company’s edge while simultaneously reducing the friction and resistance commonly associated with change.
Our unique approach allows us to guide you on an exhilarating journey that will empower you to arrive at your own conclusions about what is needed to improve your organization. And rather than resist change, your people will embrace it, because we bring clarity to your situation and take the time to understand your hopes, fears, challenges and expectations.
The Logo
The "W" represents a 180 degree shift in thinking from the "M" below it. The "M" represents "Me first" thinking, whereas the "W" represents "We first" or "win-win" thinking. The "M" is constricted, while the "W" is expansive. The "W" rises above, conveying a transition or shift, similar to the journey you will experience when you work with us.
The Tag Line
“Collaboration that powers growthTM”
Our goal is to help you grow your revenues and your profits. We do that by showing you how to collaborate with your best customers. With the help of your customers, we'll help you discover what you need to do to dramatically increase your value and, consequently, your revenue and profitability. All of our work is based on the intersection between your authentic identity and deep insight into what matters to your buyers.
The Whetstone WayTM provides the key to using the insight gained from buyer relationships to create a foundation for continued strategic innovation and renewal that will generate ongoing value for you, your customers and your customers’ customers.
